MakerLab Branding
Branding - Visual Language - Bespoke Typeface - Brand Tagline - Brand Story - Website Development - Copywriting - Motion Graphics
CATEGORY
Technology - Education
TYPE OF CLIENT
MakerLab
CLIENT
Stripe Press is a New York-based publisher who needed a launch campaign, including a motion design system and illustrations, for their new book BOOM: Bubbles and the End of Stagnation.
Inspired by some of the main chapters as well as the cover design of the book, we collaborated with Stripe’s creative team to develop animated visuals, social media posts and animations to help gain traction and attention for the new book project, authored by Byrne Hobart and Tobias Huber. Poster design for an outdoor print campaign also formed part of the brief.
Brand Tagline
Tomorrow, together.
" The perfect world is only one generation away. It is really that simple: one generation with the right knowledge, skills, and determination is all it takes to fix things and create a better tomorrow for all of us."
Bespoke display typeface "MakerLab Display" with special decorative glyphs to provide design flexibility taking in consideration the future expansion and creating multiple sub-brands yet to come
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