Art Dubai is an international art fair which takes place in Dubai every year in March. The organization has, in its 17 years of existence, become an iconic institution as well as a respected and noteworthy talent incubator for up-and-coming artists from the Middle East, North Africa and South Asia. 

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For the 2022 edition of Art Dubai we used creative technology to help their existing campaign elements come to life, so they could be used for promotional screen animations in attention-grabbing locations around the downtown Dubai area, and to create social media ads.