Toyota teamed up with Emirati artist and designer Fatma Al Mulla to reimagine a model of the Land Cruiser, fusing art and automotive in a one-off creation designed to appeal to women in the region. 

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We worked with AKQA to create illustrations for the outdoor campaign to promote the very special car design. The design is inspired by the interior of the Land Cruiser, which reflects the rich patterns influenced by the regional culture and its vibrant colors.