ZOOM Coffee

ZOOM Store is the 7-Eleven of Dubai, with more than 300 locations across the seven emirates of the UAE. They wished to create their own coffee brand within their stores, inspired by their identity. The brand is focused on sustainability and fair trade coffee beans sourced in collaboration with Coffee Planet.

 

We created the identity for ZOOM, with an eye on keeping the brand architecture intact while incorporating the “green” aspect of the new sub brand.